A V12 milestone - Our first UFC event in Saudi Arabia

June 22 marked a monumental milestone for V12 as we embarked on an exhilarating journey into the world of UFC with our very first event—UFC Fight Night: Whittaker vs. Aliskerov, held at the iconic Kingdom Arena in Riyadh, Saudi Arabia. This event was not just a significant moment for us, but also a thrilling experience for all the fight fans who gathered to witness the action.

We were beyond excited to set up shop at such a prestigious event, with four dedicated stores in the Fanzone and two exclusive outlets in the VIP section. Our mission? To bring the very best UFC merchandise directly to the fans, creating an immersive shopping experience that matched the high-octane energy of the night. From limited-edition gear to fan-favorite items, our shops were buzzing with activity as fans flocked to get their hands on the latest UFC apparel and accessories.

The atmosphere at Kingdom Arena was nothing short of electric, with anticipation building throughout the night. The crowd erupted when Robert Whittaker secured a first-round victory, a highlight that sent waves of excitement through the arena. It was truly a privilege to be part of such an incredible event and to witness firsthand the passion and enthusiasm of UFC fans.

But what made this night truly special was the overwhelming support from everyone who visited our shops. Seeing so many fans engage with our brand and leave with a piece of the night was a rewarding experience for our entire team. We couldn’t have asked for a better debut, and it’s all thanks to the amazing community of UFC supporters who made our first event such a resounding success.

As we reflect on this unforgettable night, we extend our heartfelt gratitude to each and every fan who stopped by our stores and shared in the excitement. This is just the beginning for V12 in the world of UFC, and we can’t wait to bring you even more incredible experiences in the future.

Stay tuned for what’s next—